The holidays can make or break any business. This is why it’s important for businesses to carefully plan their marketing strategy for the upcoming holiday season.
Buckle Down on Social Media Promotions
Social media doesn’t often drive direct sales. This is because it is part of a larger process – an online shopper interacting with you on your social channels and returning later through multiple other touch points across the sales funnel. However, during the holidays the content shared on social media will often gain more reach than they have all year. Promoted content on social media can help you reach a larger audience to help garner the sales you’re looking to reach. The content and the sales posted on these platforms must be relevant and appealing to your audience to ensure your ads are returning a strong return on investment.
When using email, make the subject line cheery
Many consumers are more inclined to check their inbox to take advantage of discounts and coupons that they can use during their holiday shopping activities. Use of seasonal subject lines will encourage people to open the messages and act on the information contained within them.
Seasonalize Your Display Advertising
Brand your display advertising for the holidays, inline with the creative you are using on your other marketing channels for these campaigns. It is recommended to use graphics that align with the season on your display advertising to help your ad stand out from the content around it once a person sees it.
Spread Some Cross-Selling Cheer
When a customer visits your site looking for a holiday gift, your product detail pages should be ready with helpful suggestions. You can suggest bundling products or show the same item pre-packaged together with other items as a gift-set or suggest some similar products. It is probably not feasible to update every product detail page with appropriate cross/up-selling suggestions. So once again, focus attention on your top-sellers.
If you like this, you may also like: