Tips to increase user activation rate

One of the reasons why every start-up founder actually started their business in the first place is: how to make people really use your product. Not just sign in. Not just try it once, or open a mail, or invite a friend or follow any news you share, but actually do what your product was built for. This has a lot to do with your product itself but a lot can also be done without changing your product if you craft and broadcast better messages to your users, letting them know the core value of what you’ve built.

Tips to increase user activation rate

Automated welcome emails

A simple check-in message increases activation rate to more than 25%. The quicker you can reach someone after signup, higher is the likelihood of being able to have them in the “product frame of mind”.

Start Tracking

Set up proper analytics. Using Analytics tools to track the actions users are taking in your product can prove to be a great help to increase activation.

Training sessions

Creating a first-time-user onboarding tutorial can significantly improve your activation rate.  Your product can be complex and there are a multitude of ways to successfully use it.  People may find your product difficult to use for the first time. Providing them training sessions will also let them understand your product and use it the way it is meant to be used.

Let people know why they should use it

We need to show them why they should use each feature and what are the benefits they are missing out without these features – this would take your activation to the next level. Publishing short pages with your success stories for your clients to showcase why they are using your features and how it has benefited them. This will act as a catalyst in increasing the activation rate.

Make Things Simple

  • Cut down the number of steps users have to take.
  • Clarify language-Language should be clear, action-oriented, and concise.
  • Improve site performance- Load time, scrolling, and page performance all matter, both for SEO and for users.

Lifecycle emails

Lifecycle emails that introduce new features to a user – especially if you can base them on actions a customer has already taken in your app – are huge for improving your activation rates.

Track multiple steps in your activation funnel

If you don’t have a clear idea of what actions should constitute an active user, take a look at your best or most profitable customers. Focus on: What actions did they take after signing up? What actions did they take before becoming a valuable customer? These are the actions that you’ll want to encourage other users to take.

Amazing Support

Support is an extension of sales. Good support is huge for improving activation and building customer goodwill. One useful trick is to tag users who’ve signed up in the last 30 days and make sure they receive priority support. Not only does it lead to a great customer experience, but it allows you to learn common problems customers run into during their first 30 days. Then, you can write documentation that addresses such common problems.

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Ways to Improve Social Media Shares of your Content

Content marketing combines the creation of valuable content with social media marketing and search engine optimization. It helps companies to drive in new prospects, new leads, to establish their own credibility in their respective industries and stay top in the minds with existing and potential customers. Social media plays an important role in content marketing as one of the key distribution vehicles for content sharing and engaging thereby increasing brand awareness, sales promotion and building long term and lasting relations between brands and customers’ bases.

Ways to Improve Social Media Shares of your Content

Choose Topics People Care About

Not all topics are created equal, so you need to develop a sense for what your topics your audience really cares about. Some ways to do that include looking at search keyword volumes , asking sales what customers always ask about, or seeing what consistently gets shared and commented on on your blog, competitor’s blogs and in social media in general

Make Posts More “Skimmable”

Many industry influencers stay top of mind with their social media followers by curating valuable, unique or interesting content. They often don’t read whole posts before they share. If your post is not designed in a way that makes it easy to quickly grasp the key points, they won’t bother to skim it or share it.

Use Photos and Graphics

Photos have a very important element for increasing social shares. Posts that include photos get over 80 percent more click-through, bringing users to your website. Photos also expand your audience, as they receive 53 percent more likes and over 100 percent more comments than text-only updates. The visual elements are critical to getting attention for your post in social media, to communicating the key message, and often can make or break the social sharing of a post.

Build Your Social Foundation

In order to maximize sharing of your content, it helps if you have a large set of followers on one or more social platforms that make sense for your brand. Each real (not paid for) connection, follower or fan can have 10′s, 100′s, 1000′s, 100,000′s of followers themselves. With great content optimized for sharing, you can potentially reap 100′s of shares of your content from your own social base and their connections.

Link, Quote or Interview Experts

Linking to a high-quality resource, quoting an influencer in your niche or even interviewing other bloggers and experts are ways to increase your credibility and your social media mentions. Those you mention in your blog posts are likely to share with their own networks. Quote experts or fellow bloggers in a post, and they will likely share it on all of their social networks. It’s a good way to reach new audiences.

Improve SEO

Take keywords into account and apply the search engine tips to improve your reachability of your post. If the post reach is high, then the chances of the post getting shared is higher.

Connect with Current Events or Memes

Connecting topics that your readers care about with current events is a great way to create a relevant and interesting post. People love to share a new angle on a current topic or a creative addition to recent Meme.

 

New Feature: Region Based Shipping

SellMojo has now introduced region-based shipping option where you can charge the shipping fee based on the region where your customer wants to get the order delivered. Now SellMojo provides a variety of ways for you to provide shipping to your customers, including flat rates, free shipping, and region-based as well.Customer’s shipping charge will be calculated on the basis of the locations and price you choose.

Region-Based Shipping

Where will it appear?

The Region-based Shipping can be enabled in the ‘Shipping Settings’ category of the ‘Settings’ tab. Here, you can select the desired shipping method that you would like to use.

Region-Based Shipping

The Shipping cost will be visible to the customer in the ‘Shipping Method’ category during Checkout.

Region-Based-Shipping-Store-ViewHow will it benefit me?

This will let store owners to choose the optimum shipping method and deliver the products to their customers.

Is this feature useful to you to for your online business? We would definitely love to know your feedback and opinions on this. Feel free to drop in your comments below.

Happy selling!

 

New Feature: Now SellMojo Supports More Than 20 Global Currencies

Its over a year now, we have noticed that SellMojo is growing internationally. To facilitate merchants all over the world, SellMojo now supports over 20 currencies. Merchants can now sell their products in their native currency on our platform with over 20 currencies to choose from. They can now select their choice of currency to accept payments on their online store.

SellMojo Now Supports Over 20 Global Currencies

Where will it appear?

The fee for Cash on Delivery can be specified in the ‘General Settings’ category of the ‘Settings’ tab. Here, you can select the desired currency that you would like to use for payment.

Where Currency Options Appear

How will it benefit me?

This will let store owners from all over the world grow their business globally. Merchants can select the currency in which they want to enable their transactions.

Is this feature useful to you to for your online business? We would definitely love to know your feedback and opinions on this. Feel free to drop in your comments below.

Happy selling!

9 Ways To Optimize Your Website

An important aspect of Search Engine Optimization is making it easy for both users and search engines to reach you. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible.

What Search Engines Are Looking For

Search engines look for websites and content that is the most relevant to what the user is looking for. Following are the points considered:

  • Content
  • Performance
  • Authority
  • User Experience

What Search Engines Are NOT Looking For

Search engines only have a certain amount of data storage. Items the search engines do not want are:

  • Keyword Stuffing.
  • Purchased Links
  • Poor User Experience

9 Ways to Optimize Your Website

Verify Your Business

One easy way to find out if your business is listed anyplace online is to search for your brand name. Include the city or locale you are supposed to be listed in. If you are not listed, take action. Google pulls the data from some of the larger business aggregators and attempts to match it up correctly. However, that data could be wrong. If that’s the case, it would be important for the owner to take corrective measures. Hence, it’s important to verify your business information in local search results.

Select Categories

When registering, assign your business to the listed categories that best describe it. You can add up to five categories. Once you start typing, Google Places will display related categories. Add as much information as possible.

Select Common-Sense Keywords

What it comes down to is this: Who is going to look for your products or services and what keywords are they going to type into the search engine? Do not over-think it. If you run a bakery, your keywords will be obvious search words, like cakes, cookies, desserts, baked goods, sweets and so on. If your business has a geographic base, your keywords also will include your area.

Use Keywords as Tags

Enter any word and phrases related to your topic, separating each word or phrase with a comma. Get creative, thinking about all the angles that might draw someone to your business. Using your keywords as tags will boost your online visibility. When done correctly, tags can be an extremely effective in improving the user experience.

Determine Your Primary and Secondary Keywords

Choose keywords for which your website has a shot at becoming one of the top results for that search. To maximize the traffic that comes to your blog via search engines, focus on optimizating each of your blog posts for just one or two keyword phrases.  Too many keyword phrases dilutes the content of your post for readers and can look like spam to both readers and search engines.

Hyperlink Keywords in Your Website Content

Search engine optimzation experts believe that search engines like Google place more weight on linked text than unlinked text when ranking search engine results.  Therefore, it’s a good idea to include your keywords in or next to the links within your blog posts when it’s relevant to do so.

Optimize for Multi-Channels

Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms. Hence, you should also be thinking about multi-channel optimization. These multi-channel platforms include:

  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Offline, such as radio and TV ads

Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you’re optimizing for.

Optimizing for Different Types of Results

In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Create rich media content like video, as it is easier to get a video to rank on the first page than it is to get a plain text page to rank. Optimize your non-text content so search engines can see it.

Focus on Your Meta Data Too

Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Your meta description should be unique and also speak to that specific page. Duplicate meta descriptions from page to page will not get you anywhere.

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Tips to Improve Blog Writing

Fully engaged readers are more likely to remember your blog posts. They will get real benefits – they’ll learn something new, solve a problem, or feel inspired. And when this happens, readers will keep coming back again and again – and they’ll tell their friends about your blog.

Tips to improve Blog Writing

Here are some tips which might help you:

Do Research Before Writing

Every topic you cover must be researched thoroughly. This will improve the quality of your content and ensure that the arguments you put forward are strong. Research before writing will also stop unnecessary off-topic information while you are writing.

Cite Sources

If you cite the sources that helped shape your view, your credibility will be higher, and your points will carry more weight. Doing this will also avoid many plagiarism issues and may also help you to connect with the people you cited.

Use keywords in your blog post

One of the best ways to incorporate keywords into your blog posts is to use them in your blog post titles. Also, use your keywords multiple times in your blog post without keyword stuffing. For best results, try using your keywords within the first 200 characters of your blog post, several times throughout your post, and near the end of the post.

Focus on using just one or two keyword in each blog post

To maximize the traffic that comes to your blog via search engines, focus on optimizing each of your blog posts for just one or two keywords. Too many keywords dilute the content of your post for readers and may look like spam to both readers and search engines.

Use Numbers

Using numbers, especially in lists, helps your reader engage with your content. Numbers let readers know how far through the post they are, and it also gives them an ease to refer the points in the comments like if they want to say “I really like point number 8”. Numbers are a great way to strengthen your claims.

Proofread Your Articles

Everyone makes errors when writing. An article that is full of errors is evidence of an article that was rushed and not proofread. Always read over the article thoroughly and correct any mistakes that you made. Proofread the article again, and if you find any more errors, correct them and proofread again. This process may seem repetitive and boring, however it will ensure that the quality of your content remains high.

Remove the Filler

Do not fall into the trap of believing that longer articles are always better. There is no point saying something in one thousand words if it can be said in three hundred. When you want to say something meaningful, be concise and get straight to the point. Keep this in mind during the proofreading stage and remove any parts that could be considered filler. This will tighten your article and make it easier to read.

Use Proper Tags

Tags are the words and phrases that show search engines what your content is about so they are properly ranked. To ensure you effectively reach your target audience, use these tags in the heading, as well as some of your subheadings. In addition, these same tags should be used in your description and your images. Proper placement of the tags will attract the attention of the search engines and ensure your site ranks well to attract more readers.

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5 Ways to Increase Online Sales

1. Build Online Optimization

Conversion rate is measured by the number of contacts who after checking your services and profile are willing to contact you for further questions or next steps. Your Website plays a vital role in building this conversion rate. So, make sure you have a website that works as your first marketing tool, selling your services, trust and confidence to your visitors 24×7 and helping convert them to prospects and customers.We all know that your brand is not what you say it is, it’s what Google says it is. Build Search Engine Optimization, so more people can find you online. This drastically improves the chances of selling your services.

5 Ways to Increase Online Sales

2. Promote One Thing at a Time

Promote only 1 product or service at a time. It limits your prospect’s buying decision to either “Yes” or “No”. Every “Yes” answer produces an immediate sale. Avoid promotions requiring prospects to make more choices after making the decision to buy. Some won’t be able to make a clear choice. They might avoid the risk of making a wrong choice by making “No” choice and you lose the sale you already had. You can develop separate promotions for each product or service you sell or combine several products and services into one package for one price. But always make your prospective customer’s buying decision a simple “yes” or “no”. This results in maximum number of sales.

3. Lead with Your Biggest Benefit

Figure out the biggest benefit you offer to the customers and it will act as your strongest selling appeal. Use it to attract prospects to your promotional message. Leading immediately with your biggest benefit captures your prospect’s attention and provides a compelling reason to continue reading your message.

4. Start Blogging

Setting up a blog on your website can be a great way to drive more traffic to your site from potential and current customers. For blogs to be a successful tool, you need post frequently and use custom-written content which shows that you are an expert in your field

5. Test, Measure and Improve

Measure your results to improve your ROI. Use the Website and Social Media analytics to understand and build your next steps and game plan. Use tools like CRM and Campaigns to measure the sales, pipeline and effectiveness of your marketing. Make improvements to the implementation and repeat the process.

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Benefits of Tracking People with Analytics

Tracking the most popular pages is extremely helpful, as it reveals the interests of your target audience. Every visitor has different psychology, usage patterns and approach to access the information provided on the websites. Depending completely upon the hits of the website is a very old and impractical method of rating the information on the website.

A website might get lower response than expected. In such cases, to measure the responses, Analytics are useful .

Google Analytics

Following are the benefits of tracking people using Analytics:

Learn Visitor Sources

When guests arrive at your home, isn’t it natural that you ask them about the route they had taken to reach your home? Now imagine this for your website – getting to know where the visitors are coming from to your website. Analytics provide reports that will list out the sources of your website traffic. Analytics helps you understand the popularity of your plan. Your brand is fairly popular, if your website is doing good in search engines.

At a higher level, it will also help you figure out the number of:

1. Visits from different search engines

2. Visits that come from other websites (Referral traffic)

3. Users that directly type in your website URL in their browsers (Direct traffic)

4. Visits from affiliates, ads etc., (Campaigns)

Uncover Visitor Activity

Bringing people to your digital existence is not enough. Tracking the pages they visited, how much time they spent across multiple pages of your website so on and so forth is necessary as well. Analytics gives you a broad range of tools to track visitor activity on your website that are easy to understand for beginners and at the same time can engage seasoned web data analysts for hours.

Find Visitor Location

Analytics will help you know the country, region and the city of visitors visiting your website. You can use this data to determine if you are reaching the correct geo-targetted users. If not, you might want to consider solutions such as Paid search, Social Advertising etc., which gives you the ability to geo-target your users.

Google Analytics

Setting and Tracking your Website Goals

You can set specific objectives to a section of your website like a certain number of page views, some number of brochure downloads, contact form submissions etc., and track them through Analytics.

Real-Time Metrics

You can keep a check on number of people on your website right now, their location and source of arrival at your page etc using Analytics.

Mobile Visits are segmented

How will you know it is time for a dedicated mobile app for your brand? Analytics can separate out the mobile visitor count for your website, the devices they use and the mobile OS they have for you to take a decision.

Low or Free of Cost

Several Analytics platforms are available for free or at an affordable price. Cost of Analytics platforms depend on the number of visitors on your website per month.

Adapt your website to visitors

How good is it to accumulate lots of data and insights if you don’t act upon it? Acting upon in the insights you gain from Analytics is good for your business. The changes could include changes in content, changes in site navigation, creative, SEO etc. But don’t get carried away with the details as it can be overwhelming. List out the action items, talk with experts and prioritize your actions and make one change at a time.

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9 ways to boost your Facebook reach

1. Optimize targeting

Facebook Pages admins can target updates based on gender, relationship status, educational status, age, location, and language. This means that updates that is relevant to fans in a specific location, or a certain age group won’t be hidden by fans outside of that segment. Hence, a higher percent of those reached by these targeted updates will like, comment on, and share them.

2. Know When Fans are Online

If you’re going to publish something, make sure it is during the time when as many of your Fans are online as possible.

3. Create a Content Strategy

Your fans will like, comment and share posts not because they appear on their news feed, but because it’s useful and interesting to them.

4. Use a blog

Having a blog, gives you a huge opportunity to increase visibility for your Facebook Page by linking to relevant page updates within blog posts. Making a regular habit of quoting Facebook fans in your blog posts not only creates more awareness for your Facebook Page, it also shows your blog readers how much you care about them.

5. Let People Post Content on Your Facebook Page

When Facebook users post updates on your page or mention your page, their friends see that activity in the news feed. That’s important viral reach.

9 ways to boost facebook reach

6. Reply to Comments

Responding to comments plays an important role in building community. To build community, you have to listen to and respond to them.

7. Tag Commenters

Normally, pages can’t tag people on Facebook, but there is one exception. If a Facebook user leaves a comment on any of the updates, you can tag the user when you comment on that same update.

8. Feature Your Posts in a Like Box

Many people are not aware that the Facebook Like box in their website’s sidebar has a setting that lets you display your most recent page updates. When people see your Facebook updates in your sidebar, it not only encourages them to like your page right there, but to click over to your page and take part in the conversation.

9. Use self-explanatory photos.

Facebook posts that include photos get over 80 percent more click-through, bringing users to your website. When posting pictures to Facebook, they should be detailed enough that a person can understand your content without reading any of the text you added to the update.

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5 Ways to Get Facebook Fans to Interact with You

The principle on which social media works is that if one hundred people enter a store and only one person buys something, that’s a less profitable day than if ten people enter the store and nine make a purchase. A thousand followers without any interaction aren’t valuable, which is why interaction and engagement are two of the most important parameters in measuring the success of your social media marketing.

5 Charismatic Ways to Get Facebook Fans to Interact with You

1. Share at the Right Time

Sharing the content on right time is very important as it plays a vital role in determining the reach of your post. Imagine updating wall post when everyone is busy working or sleeping. It is preffered to post after work or when people are in transit. These are the times that people are most likely to check for updates on their social network accounts. According to Buffer, the highest Facebook engagement occurs on Thursday and Friday, when people are exhausted at work. They are more likely to check in on social media more during the day.

2. Use Images

We’ve all heard the saying, a picture is worth a thousand words. On Facebook, a picture is worth much more than that. Facebook posts that include photos get over 80 percent more click-through, bringing users to your website. Photos also expand your audience, as they receive 53 percent more likes and over 100 percent more comments than text-only updates.

3. Ask Questions

Questions are a great way to spark dialogue with fans. It is probably the easiest way and one of the best methods to get people to respond to your posts. Having said that, there are many types of questions that you can ask your fans. Here is a short summary to help you get started.

4. Launch Simple Contests

Contests are another effective way to get Facebook fans interacting because not only does this reward loyal fans, but also it creates excitement and will get users to visit your Facebook page frequently to check if they have won. But make sure to select prizes carefully — so you’re giving away items related to your company.

5. Frequency of Posting

The frequency of posting has also shown to have an effect on Facebook engagement. According to a research, pages that posted one or two times per day receives 40% higher user engagement compared to pages that had more than 3 posts per day. This shows that it is not the quantity of the post, but the quality of your Facebook wall post. Your posts should be concise, interesting and should provide your audience something it needs.