9 Ways To Optimize Your Website

An important aspect of Search Engine Optimization is making it easy for both users and search engines to reach you. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible.

What Search Engines Are Looking For

Search engines look for websites and content that is the most relevant to what the user is looking for. Following are the points considered:

  • Content
  • Performance
  • Authority
  • User Experience

What Search Engines Are NOT Looking For

Search engines only have a certain amount of data storage. Items the search engines do not want are:

  • Keyword Stuffing.
  • Purchased Links
  • Poor User Experience

9 Ways to Optimize Your Website

Verify Your Business

One easy way to find out if your business is listed anyplace online is to search for your brand name. Include the city or locale you are supposed to be listed in. If you are not listed, take action. Google pulls the data from some of the larger business aggregators and attempts to match it up correctly. However, that data could be wrong. If that’s the case, it would be important for the owner to take corrective measures. Hence, it’s important to verify your business information in local search results.

Select Categories

When registering, assign your business to the listed categories that best describe it. You can add up to five categories. Once you start typing, Google Places will display related categories. Add as much information as possible.

Select Common-Sense Keywords

What it comes down to is this: Who is going to look for your products or services and what keywords are they going to type into the search engine? Do not over-think it. If you run a bakery, your keywords will be obvious search words, like cakes, cookies, desserts, baked goods, sweets and so on. If your business has a geographic base, your keywords also will include your area.

Use Keywords as Tags

Enter any word and phrases related to your topic, separating each word or phrase with a comma. Get creative, thinking about all the angles that might draw someone to your business. Using your keywords as tags will boost your online visibility. When done correctly, tags can be an extremely effective in improving the user experience.

Determine Your Primary and Secondary Keywords

Choose keywords for which your website has a shot at becoming one of the top results for that search. To maximize the traffic that comes to your blog via search engines, focus on optimizating each of your blog posts for just one or two keyword phrases.  Too many keyword phrases dilutes the content of your post for readers and can look like spam to both readers and search engines.

Hyperlink Keywords in Your Website Content

Search engine optimzation experts believe that search engines like Google place more weight on linked text than unlinked text when ranking search engine results.  Therefore, it’s a good idea to include your keywords in or next to the links within your blog posts when it’s relevant to do so.

Optimize for Multi-Channels

Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms. Hence, you should also be thinking about multi-channel optimization. These multi-channel platforms include:

  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Offline, such as radio and TV ads

Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you’re optimizing for.

Optimizing for Different Types of Results

In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Create rich media content like video, as it is easier to get a video to rank on the first page than it is to get a plain text page to rank. Optimize your non-text content so search engines can see it.

Focus on Your Meta Data Too

Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Your meta description should be unique and also speak to that specific page. Duplicate meta descriptions from page to page will not get you anywhere.

If you liked this, you may also like:

1. Benefits of Tracking People with Analytics

2. Tips to Improve Blog Writing

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Tips to Improve Blog Writing

Fully engaged readers are more likely to remember your blog posts. They will get real benefits – they’ll learn something new, solve a problem, or feel inspired. And when this happens, readers will keep coming back again and again – and they’ll tell their friends about your blog.

Tips to improve Blog Writing

Here are some tips which might help you:

Do Research Before Writing

Every topic you cover must be researched thoroughly. This will improve the quality of your content and ensure that the arguments you put forward are strong. Research before writing will also stop unnecessary off-topic information while you are writing.

Cite Sources

If you cite the sources that helped shape your view, your credibility will be higher, and your points will carry more weight. Doing this will also avoid many plagiarism issues and may also help you to connect with the people you cited.

Use keywords in your blog post

One of the best ways to incorporate keywords into your blog posts is to use them in your blog post titles. Also, use your keywords multiple times in your blog post without keyword stuffing. For best results, try using your keywords within the first 200 characters of your blog post, several times throughout your post, and near the end of the post.

Focus on using just one or two keyword in each blog post

To maximize the traffic that comes to your blog via search engines, focus on optimizing each of your blog posts for just one or two keywords. Too many keywords dilute the content of your post for readers and may look like spam to both readers and search engines.

Use Numbers

Using numbers, especially in lists, helps your reader engage with your content. Numbers let readers know how far through the post they are, and it also gives them an ease to refer the points in the comments like if they want to say “I really like point number 8”. Numbers are a great way to strengthen your claims.

Proofread Your Articles

Everyone makes errors when writing. An article that is full of errors is evidence of an article that was rushed and not proofread. Always read over the article thoroughly and correct any mistakes that you made. Proofread the article again, and if you find any more errors, correct them and proofread again. This process may seem repetitive and boring, however it will ensure that the quality of your content remains high.

Remove the Filler

Do not fall into the trap of believing that longer articles are always better. There is no point saying something in one thousand words if it can be said in three hundred. When you want to say something meaningful, be concise and get straight to the point. Keep this in mind during the proofreading stage and remove any parts that could be considered filler. This will tighten your article and make it easier to read.

Use Proper Tags

Tags are the words and phrases that show search engines what your content is about so they are properly ranked. To ensure you effectively reach your target audience, use these tags in the heading, as well as some of your subheadings. In addition, these same tags should be used in your description and your images. Proper placement of the tags will attract the attention of the search engines and ensure your site ranks well to attract more readers.

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2. Creating Effective Content

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5 Ways to Increase Online Sales

1. Build Online Optimization

Conversion rate is measured by the number of contacts who after checking your services and profile are willing to contact you for further questions or next steps. Your Website plays a vital role in building this conversion rate. So, make sure you have a website that works as your first marketing tool, selling your services, trust and confidence to your visitors 24×7 and helping convert them to prospects and customers.We all know that your brand is not what you say it is, it’s what Google says it is. Build Search Engine Optimization, so more people can find you online. This drastically improves the chances of selling your services.

5 Ways to Increase Online Sales

2. Promote One Thing at a Time

Promote only 1 product or service at a time. It limits your prospect’s buying decision to either “Yes” or “No”. Every “Yes” answer produces an immediate sale. Avoid promotions requiring prospects to make more choices after making the decision to buy. Some won’t be able to make a clear choice. They might avoid the risk of making a wrong choice by making “No” choice and you lose the sale you already had. You can develop separate promotions for each product or service you sell or combine several products and services into one package for one price. But always make your prospective customer’s buying decision a simple “yes” or “no”. This results in maximum number of sales.

3. Lead with Your Biggest Benefit

Figure out the biggest benefit you offer to the customers and it will act as your strongest selling appeal. Use it to attract prospects to your promotional message. Leading immediately with your biggest benefit captures your prospect’s attention and provides a compelling reason to continue reading your message.

4. Start Blogging

Setting up a blog on your website can be a great way to drive more traffic to your site from potential and current customers. For blogs to be a successful tool, you need post frequently and use custom-written content which shows that you are an expert in your field

5. Test, Measure and Improve

Measure your results to improve your ROI. Use the Website and Social Media analytics to understand and build your next steps and game plan. Use tools like CRM and Campaigns to measure the sales, pipeline and effectiveness of your marketing. Make improvements to the implementation and repeat the process.

If you like this, you might also like:

1. Facebook Ads Optimization

2. Get Genuine Facebook Fans

3. Taking Advantage Of Social Commerce

Benefits of Tracking People with Analytics

Tracking the most popular pages is extremely helpful, as it reveals the interests of your target audience. Every visitor has different psychology, usage patterns and approach to access the information provided on the websites. Depending completely upon the hits of the website is a very old and impractical method of rating the information on the website.

A website might get lower response than expected. In such cases, to measure the responses, Analytics are useful .

Google Analytics

Following are the benefits of tracking people using Analytics:

Learn Visitor Sources

When guests arrive at your home, isn’t it natural that you ask them about the route they had taken to reach your home? Now imagine this for your website – getting to know where the visitors are coming from to your website. Analytics provide reports that will list out the sources of your website traffic. Analytics helps you understand the popularity of your plan. Your brand is fairly popular, if your website is doing good in search engines.

At a higher level, it will also help you figure out the number of:

1. Visits from different search engines

2. Visits that come from other websites (Referral traffic)

3. Users that directly type in your website URL in their browsers (Direct traffic)

4. Visits from affiliates, ads etc., (Campaigns)

Uncover Visitor Activity

Bringing people to your digital existence is not enough. Tracking the pages they visited, how much time they spent across multiple pages of your website so on and so forth is necessary as well. Analytics gives you a broad range of tools to track visitor activity on your website that are easy to understand for beginners and at the same time can engage seasoned web data analysts for hours.

Find Visitor Location

Analytics will help you know the country, region and the city of visitors visiting your website. You can use this data to determine if you are reaching the correct geo-targetted users. If not, you might want to consider solutions such as Paid search, Social Advertising etc., which gives you the ability to geo-target your users.

Google Analytics

Setting and Tracking your Website Goals

You can set specific objectives to a section of your website like a certain number of page views, some number of brochure downloads, contact form submissions etc., and track them through Analytics.

Real-Time Metrics

You can keep a check on number of people on your website right now, their location and source of arrival at your page etc using Analytics.

Mobile Visits are segmented

How will you know it is time for a dedicated mobile app for your brand? Analytics can separate out the mobile visitor count for your website, the devices they use and the mobile OS they have for you to take a decision.

Low or Free of Cost

Several Analytics platforms are available for free or at an affordable price. Cost of Analytics platforms depend on the number of visitors on your website per month.

Adapt your website to visitors

How good is it to accumulate lots of data and insights if you don’t act upon it? Acting upon in the insights you gain from Analytics is good for your business. The changes could include changes in content, changes in site navigation, creative, SEO etc. But don’t get carried away with the details as it can be overwhelming. List out the action items, talk with experts and prioritize your actions and make one change at a time.

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9 ways to boost your Facebook reach

1. Optimize targeting

Facebook Pages admins can target updates based on gender, relationship status, educational status, age, location, and language. This means that updates that is relevant to fans in a specific location, or a certain age group won’t be hidden by fans outside of that segment. Hence, a higher percent of those reached by these targeted updates will like, comment on, and share them.

2. Know When Fans are Online

If you’re going to publish something, make sure it is during the time when as many of your Fans are online as possible.

3. Create a Content Strategy

Your fans will like, comment and share posts not because they appear on their news feed, but because it’s useful and interesting to them.

4. Use a blog

Having a blog, gives you a huge opportunity to increase visibility for your Facebook Page by linking to relevant page updates within blog posts. Making a regular habit of quoting Facebook fans in your blog posts not only creates more awareness for your Facebook Page, it also shows your blog readers how much you care about them.

5. Let People Post Content on Your Facebook Page

When Facebook users post updates on your page or mention your page, their friends see that activity in the news feed. That’s important viral reach.

9 ways to boost facebook reach

6. Reply to Comments

Responding to comments plays an important role in building community. To build community, you have to listen to and respond to them.

7. Tag Commenters

Normally, pages can’t tag people on Facebook, but there is one exception. If a Facebook user leaves a comment on any of the updates, you can tag the user when you comment on that same update.

8. Feature Your Posts in a Like Box

Many people are not aware that the Facebook Like box in their website’s sidebar has a setting that lets you display your most recent page updates. When people see your Facebook updates in your sidebar, it not only encourages them to like your page right there, but to click over to your page and take part in the conversation.

9. Use self-explanatory photos.

Facebook posts that include photos get over 80 percent more click-through, bringing users to your website. When posting pictures to Facebook, they should be detailed enough that a person can understand your content without reading any of the text you added to the update.

If you like the, you may also like:

1. 5 Ways to Get Facebook Fans to Interact with You

2. Top 10 Benefits of a Facebook Enterprise 

3. Top 3 fundamentals of creating an Online store 

5 Ways to Get Facebook Fans to Interact with You

The principle on which social media works is that if one hundred people enter a store and only one person buys something, that’s a less profitable day than if ten people enter the store and nine make a purchase. A thousand followers without any interaction aren’t valuable, which is why interaction and engagement are two of the most important parameters in measuring the success of your social media marketing.

5 Charismatic Ways to Get Facebook Fans to Interact with You

1. Share at the Right Time

Sharing the content on right time is very important as it plays a vital role in determining the reach of your post. Imagine updating wall post when everyone is busy working or sleeping. It is preffered to post after work or when people are in transit. These are the times that people are most likely to check for updates on their social network accounts. According to Buffer, the highest Facebook engagement occurs on Thursday and Friday, when people are exhausted at work. They are more likely to check in on social media more during the day.

2. Use Images

We’ve all heard the saying, a picture is worth a thousand words. On Facebook, a picture is worth much more than that. Facebook posts that include photos get over 80 percent more click-through, bringing users to your website. Photos also expand your audience, as they receive 53 percent more likes and over 100 percent more comments than text-only updates.

3. Ask Questions

Questions are a great way to spark dialogue with fans. It is probably the easiest way and one of the best methods to get people to respond to your posts. Having said that, there are many types of questions that you can ask your fans. Here is a short summary to help you get started.

4. Launch Simple Contests

Contests are another effective way to get Facebook fans interacting because not only does this reward loyal fans, but also it creates excitement and will get users to visit your Facebook page frequently to check if they have won. But make sure to select prizes carefully — so you’re giving away items related to your company.

5. Frequency of Posting

The frequency of posting has also shown to have an effect on Facebook engagement. According to a research, pages that posted one or two times per day receives 40% higher user engagement compared to pages that had more than 3 posts per day. This shows that it is not the quantity of the post, but the quality of your Facebook wall post. Your posts should be concise, interesting and should provide your audience something it needs.

Top 10 Benefits of a Facebook Enterprise

They say one out of every thirteen people on Earth is on Facebook. Hence, there is no better platform than Facebook for your Enterprise to gain followers and expands its fan base. Some of the top benefits of having your enterprise online are listed below.

benefits of a Facebook page

1. Shop and sell on Facebook

Having your Enterprise set up on Facebook makes it very convenient for your customers to purchase your products and services online since they don’t have to navigate away from Facebook! They can avail any of your services while they’re online on Facebook and don’t have to access your website or visit your office.

2. Immensely saves time

In today’s busy world customers prefer purchasing products online since its drastically saves time and can be done with absolute ease. They can buy your products and services on the go without having to visit your store or office! Hence, having an enterprise on Facebook can tremendously boost up your sales.

3. The more the merrier

Facebook has 1.23 billion active monthly users which is actually the number of people who can access your store or enterprise on Facebook itself. This huge number can actually assist you in building up your sales tremendously within a very short span of time!

4. Share and Like options

The ‘Share’ and ‘Like’ options can be used by your present customers when they have had a pleasant experience on your page. In this manner, your future customers can be aware of your enterprise through your present customers which in turn helps you increase your fan base!

5. Judge your impact

You can judge the impact your enterprise has had on your customers through Facebook by the number of likes,shares and comments the customers leave on your posts. The inbox message feature also makes its very convenient for your customers to drop in suggestions and feedback which can be used by you to improve your enterprise in accordance with your customers’ needs.

6. Spread your reach

Since your Facebook account can be connected to your twitter account, Instagram account,etc, you can spread your reach on the other social media platforms as well. This will help people to know your enterprise on other social networking sites as well!

7. News Feed updates

All your customers can be informed about your latest updates through their News Feeds. This feature lets your fans know about your updates almost instantly and at any point of the day. You don’t have to send them any emails as your updates will regularly appear on their News Feeds.

8. An enterprise thats active round the clock

Having your store or enterprise set up on Facebook not only caters to the customers within your demographic area but also across the globe! Facebook users worldwide can access your page and use your services at any time of the day which greatly affects the sales of your enterprise!

9. Multiple pictures, videos and descriptions

Facebook allows you post multiple pictures, videos and description of your services which not only affects the brand reputation of your enterprise but also makes your page more fun and exciting. This factor plays a major role in attracting customers to your enterprise to increase your likes and in turn increase your sales.

10. Manage your enterprise on Facebook

Last but not the least, having a page on Facebook helps you manage your store without you navigating away from Facebook! So you never have to get off Facebook and can continue working on Facebook itself! In this manner, you’re always connected to your customers.

Feel free to drop in your comments below for any ideas or suggestions that you have to expand your business on Facebook.

Top 3 fundamentals of creating an Online store

Due to the advent of social media in the last couple of years it has become extremely essential to have your store up and running on the world wide web. Here are the most important fundamentals to keep in mind while creating your online store to see your sales rise through the roof!

fundamentals of an online store

1. An attractive and unique user interface
In order to attract customers to your online store you need to have a well worded and designed website which provides all the information a customer desires. Having an extremely attractive and user friendly Graphical User Interface also enhances the customers’ experience on your website. The website should provide all the information needed by the customer through text and multiple images which are too good to turn away from! Conduct regular sales, attractive discounts and interesting offers which tempt the customers to shop from your store instantly!

2.Strong presence on social media
One of the finest ways to reach out to your present and future customers is through social media. Its is important to be extremely active on all social media platforms for your customers to be aware of your products and services. This enables them to interact with you and helps you to cognizant of your target audience. Before the launch of your store you should give them a sneak-peak of your services and after the launch you can use these platforms to answer their queries and take their feedback. Keep posting original content at regular intervals accompanied with fun pictures and videos which appeals to your target audience and helps you increase your fanbase on the various social media platforms.

3.A well planned payment gateway and logistics system
Payment gateways are one of the most integral components of an online store and customers desire smooth and secure payment options. Provide your customers with a variety of payment options like credit/debit card payment, cash on delivery, paypal,etc for them to choose whatever suits them best. Also, it is extremely essential to have a well planned logistics system to ensure secure delivery of the products and services at the earliest. A well planned logistics system will help you track orders and delivery, handle multiple orders and deliver your product within a short span of time.

Utilize these key fundamentals to get your store up and running in absolutely no time and to boost your sales online and offline! Feel free to leave comments and better suggestions to kickstart an enterprise by setting up an online store!

How to use Pinterest like a Pro?

Pinterest is a really powerful social media platform more so because it is a highly visual medium which makes the   Not only is it important to keep up-to-date with Pinterest and stay informed about what it is and how it operates, but it’s also necessary to understand the type of content that belongs on it and how to utilize it so that you are maximizing its marketing potential. Pinterest marketing should be creative, fun, and engaging in order to be effective, and there are many things that you can do on Pinterest that you can’t necessarily do on other platforms.

Pinterest-Logo1

 

So here’s what you should be doing make the most of your Pinterest Boards and profiles. Even if you are a beginner, intermediate or an advanced pinner, each of these steps are sure to help you.

1. Host a Guest Pinner Board

As we always stress, social media marketing is all about engaging and interacting with your audience. What better way to get this audience involved than actually giving them a say in what’s being pinned to your boards? By getting your audience involved in your boards, you’ll increase engagement, create more interest and intrigue around your brand, and gives you insight into what your consumers are already interested in and what they want to see! Pinterest is also a way to lure your customers and tease them in a way to get them buying the things they wish to own.

2. Create Contests

Everyone loves a good contest now and then to really get involved with their favorite brands as well as the opportunity to win something of value. Big brands, like Volkswagen, have seen a lot of success from contests in which they ask their followers to pin their own images to the brand’s board with the chance of winning a prize. You don’t have to be a big brand to see results either. Small brands with a loyal following can also obtain optimal results from contests. What does this do? It creates buzz and word-of-mouth about your brand as well as adds some fun and excitement to your marketing efforts. Just make sure you’re following Pinterest’s contest guidelines.

3. Display Your Brand Personality

You know what values, ideals, and cultural aspects are important to your company, and Pinterest is a great place to show them off and bring them to life! For instance, if you are proud of the way your products are crafted and manufactured? Pin and share it with your followers. Have a few mottos that your company lives by? Pin them! Devote a board to all the things that make your company what it is. If your follower base can see what your brand is all about, they’ll have more of a reason to really get behind you and become true brand advocates.

4. Pin Videos

Pinterest doesn’t just have to be for pictures. Pinterest makes it easy for you to pin videos as well, so take advantage of this. Videos provide a deeper visual into whatever you may be pinning- whether it is a how-to, usage situation, or to convey thoughts and emotions that you couldn’t have otherwise. Videos can provide more dimension and depth to your otherwise flat boards and keep things from getting too monotonous.

For instance, we have pinned our video on our Pinterest board. And it makes the otherwise picture oriented medium alot more exciting!

Begin utilizing these tips to jumpstart your Pinterest marketing experience today. These are some of many ways that businesses can utilize Pinterest, so if you have more suggestions, feel free to leave them in the comments below!

 

Social Proof: The new age validation

Gone are the days when Social Proof was simply associated with the number of followers you had on Facebook and Twitter. The count does matter, but social proof is more than that!

How often do you go to a new restaurant without a recommendation from a friend or family member? If the answer is not very often, the dynamics of social proof have changed.

Most of us tend to only try something new if someone we know has made a mention of it.

Social proof has entered our lives and has become a validation in the most unseeming ways!

This is called “Word of Mouth Marketing” — and it existed long before the Internet & social media.

It’s the basis of all multi-level marketing (MLM) — and that is why MLM is so successful.

People buy what their friends recommend!

If a friend says the cake at the local Bakery is horrible, you’re probably not going to eat there. But if they rave about how amazingly delicious the cake is at another bakery, then you’ll go there without giving it a second thought.

In the marketing world this is called “Social Proof”.

Social Proof is why McDonald’s used to show a count of the number of customers served on their signs.

If that many people have eaten there, then it definitely has to be good and worth a try.

SellMojo’s “Ask for an Opinion” feature aims to nudge this and take this a little ahead.

So how can you use Social Proof to woo your customers and drive sales?

Given below is an interesting infographic that shows how social proof influences our decision making process. Here’s a look at how Social Proof affects businesses largely. 

Social-Proof-Infographic