The year 2013 has been an eventful year in terms of Social Media marketing! Right from introduction of hashtags on Facebook and timelines on Twitter, the year has seen social networks take the best from other networks.
This keeps us upbeat about the year that is to come in terms of development and new trends on Social Media for 2014.
Here are a few of our predictions that we hope are brought into reality!
#1 Hashtag based campaigns
Since almost all major social networking sites such as Twitter, Facebook and Pinterest use hashtag to aggregate their content, campaigning on Social Media will get a whole new meaning. Earlier social connect icons would appear at the bottom of the a web address, but now hashtags will rule the roost.
Also it makes more sense to develop a unique hashtag for a campaign or brand conversations & use the tag instead of social connections, scooping up conversations wherever they take place.
#2 Mobile friendly sites and responsive web design will be the norm
Responsive Web design to capture mobile traffic! We’re now living in a world where 48% of Facebook’s daily users only access it on mobile phones.
While mobile app development used to be an unattainable investment for many small businesses, responsive Web design (Web design that resizes content to fit device screen size) is an easy & affordable way for small businesses to make sure they are capturing mobile & tablet traffic.
#3 Content will be short lived
Content will be short lived and will vanish comparatively faster. The reason for this being so popular is that it brings back fun & spontaneity that was earlier lost in the archivable online space. Ofcourse, everything will continue to be archivable. Creating effective content will however continue to be top priority.
#4 Search will get more social
Social media influences search rankings, so the more social presence you have across these platforms, the higher the chances you have of being ranked.
As social networks play a more important role in sending signals to search engines, search engine optimization & social media are becoming more & more linked.
In 2014, search needs to become more integrated, understand each other better & optimize to maximize our results.
#5 Location based campaigns will gain popularity
Facebook and Twitter will be using Fans locations using third party apps to provide better
With over 50% of all Internet browsing now happening on a mobile device, the next wave in social media marketing will be harnessing the power of location-based technologies.
Understanding customers’ location patterns will help companies better predict the behavior of their users, thus a chance to market to them in the right place at the right time and localize their marketing.
#6 Social media content will find you as you browse
From the beginning, social networks have been segregated from Google search engine. The treasure trove of content on Facebook or Twitter, for instance, doesn’t generally show up on Google.
The competing interests of different networks sends this content inside the boxes, but a number of tools offer creative ways to bridge the gulf.
#7 Quality of the business to consumer communication will improve
Everyone (marketers as well as sellers) have begun to understand the potential of real-time communication online, but marketing strategies will evolve from a broadcast model (sharing internal content) to a more conversational one.
With focus on interactivity, more companies & tools will be built to use conversations to engage customers & users on social networks.
#8 Micro-video and specialty sites will boom
we saw the rise of visual content with the increased use of Pinterest, VIne & Instagram. 2014 will shine a spotlight on video marketing. Images have consistently seen a higher level of engagement on Facebook, but with changes to Facebook’s news feed algorithm, images won’t be the only driving factor contributing to increased page views.
For instance, Vine didn’t exist 9 months ago but is now booming and how!
#9 Brands will get braver, Content marketing will have a whole new meaning!
The lines between PR, advertising and marketing will blur and picture will take a whole new meaning. People will continue to use Facebook even if they threaten to delete their accounts or think of abandoning it. Informative, engageable and shareable content will be the key driving factor.
As far as brands are concerned, Content will always be the king, no matter which year you are in & to break through the noise & reach good engagement brands will become more daring. But to reach the right level of engagement, brands will have to experiment and most importantly INTERACT and reach out.
#10 Your opinion will matter
This is why we have kept the last point for you. Drop in your comments below for the one point you think we missed out or hasn’t been included and would like to see and know how Social Media is going to revolve around you in 2014!
SellMojo is a unique social commerce platform, offering businesses the opportunity to sell to their customers with fun, accessibility, and ease within Facebook. SellMojo combines the best parts of an online store platform with a social shopping experience and helps you set up a Facebook Store.