One of the reasons why every start-up founder actually started their business in the first place is: how to make people really use your product. Not just sign in. Not just try it once, or open a mail, or invite a friend or follow any news you share, but actually do what your product was built for. This has a lot to do with your product itself but a lot can also be done without changing your product if you craft and broadcast better messages to your users, letting them know the core value of what you’ve built.
Automated welcome emails
A simple check-in message increases activation rate to more than 25%. The quicker you can reach someone after signup, higher is the likelihood of being able to have them in the “product frame of mind”.
Set up proper analytics. Using Analytics tools to track the actions users are taking in your product can prove to be a great help to increase activation.
Creating a first-time-user onboarding tutorial can significantly improve your activation rate. Your product can be complex and there are a multitude of ways to successfully use it. People may find your product difficult to use for the first time. Providing them training sessions will also let them understand your product and use it the way it is meant to be used.
Let people know why they should use it
We need to show them why they should use each feature and what are the benefits they are missing out without these features – this would take your activation to the next level. Publishing short pages with your success stories for your clients to showcase why they are using your features and how it has benefited them. This will act as a catalyst in increasing the activation rate.
Make Things Simple
- Cut down the number of steps users have to take.
- Clarify language-Language should be clear, action-oriented, and concise.
- Improve site performance- Load time, scrolling, and page performance all matter, both for SEO and for users.
Lifecycle emails that introduce new features to a user – especially if you can base them on actions a customer has already taken in your app – are huge for improving your activation rates.
Track multiple steps in your activation funnel
If you don’t have a clear idea of what actions should constitute an active user, take a look at your best or most profitable customers. Focus on: What actions did they take after signing up? What actions did they take before becoming a valuable customer? These are the actions that you’ll want to encourage other users to take.
Support is an extension of sales. Good support is huge for improving activation and building customer goodwill. One useful trick is to tag users who’ve signed up in the last 30 days and make sure they receive priority support. Not only does it lead to a great customer experience, but it allows you to learn common problems customers run into during their first 30 days. Then, you can write documentation that addresses such common problems.
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