Unveiling the Story of a Cake Shop Spreading Smiles

When you have a birthday, who gets the cake for you? Your dear ones, right? Hence, we came up with GiftmyCake! GiftmyCake is an online store to Gift birthday cake to your dear ones.

GiftMyCake

Our first batch of customers came from a friend’s event company. They were organizing a birthday party for their customer. So they ordered the birthday cake from GiftmyCake.

We faced a lot of difficulties and learnt many lessons throughout our journey. Our first delivery was done on a two wheeler and unfortunately it was raining that day. The delivery executive could not deliver it on time. Here, the lesson learnt was to consider environmental conditions and start early (around 2 to 3 hours ahead of the birthday celebration time). Having a mentor can help you sail through the ups and downs properly.

With SellMojo Go-To-Market time with technology is faster. I was in contact with the Sellmojo team to have a feature to compute delivery cost based on pincode and he made a better feature available quickly!

GiftMyCake

Birthday is a special occasion for many of our customers. We have seen people feel emotional as it’s a day out of those 365 days, which is totally dedicated to you, by the ones who love you.

One such order I would like to share is about a customer who lives in Coimbatore. He gifted a birthday cake to his pregnant wife, who at that time was in Bangalore for delivery at her mother’s place. We had to consult a gynecologist on the type of ingredients to be put in the cake and delivered it with at most care.

New Feature: SellMojo Themes

The key to selling starts with showing off what you have got. Now customize your SellMojo store to match your unique brand. SellMojo gives you the power to create an online store worthy of your brand’s image. The theme comes bundled with plenty of options and alternate colour schemes to match your brand identity.

SellMojo Themes

Where will it appear?

You can customize your store theme by selecting one of the options in ‘Template’ category in the ‘Settings’ tab on the left panel of your dashboard.

SellMojo Themes

How will it help me?

Having a well designed storefront has been proven to increase sales and is a direct reflection of your business. So change the look and feel of your store to provide your customers an eye-pleasing shopping experience.

Re-Engage Your Inactive Email Subscribers

Good email marketing is about sending quality content to people. But how will you measure the quality of emails you are sending out? ‘Engagement’ is its measure. For most email marketers, the inactive subscribers can make up the majority of their email list. These are subscribers who have not opened or clicked an email over a certain period of time. People on your email list could become inactive due to a number of reasons.

How To Re-Engage Inactive Email Subscribers

Below are few techniques which may help you re-engage your email subscribers:

1. Quality Content

Providing relevant information, based on the interests and specifics your subscribers provided when they signed up, makes a difference in your success rate. Craft catchy subject lines but be sure they communicate what your email is really about.

2. Define Inactives

We must define inactive subscribers in our email list. Inactive subscriber is anyone who has not responded on any of the emails sent over a certain period of time. It is important to know the number of inactive users on an email list because it is a good indicator of whether your content interests of your audience, you get a more accurate picture of the response to your email promotions and also high number of inactive users can have a negative impact

3. Include Call to Action

Send your inactive subscribers a series of re-engagement emails. You can send out emails that allow them to change their email preferences or that force them to click a link to continue receiving emails. It’s important to have a call to action in your re-engagement emails to separate subscribers who are still interested from those who have checked out.

4. Re-ignite Interest In Your Inactive List

Let them know they’re missed and you want them back. Also include a special offer, invitation or incentive, such as discounts, access to free information, samples or free shipping. Be sure to provide an unsubscribe link for the people who really are no longer interested in receiving your communications.

5. Trim Your Email List

This may seem like you are getting rid of potential customers, but keep in mind that even though your list may be smaller, the quality will be much better. You save time and energy by not sending emails to people who aren’t interested. You are simply removing the “deadweight” from affecting the performance of the rest of your email list.

6. Use Facebook Custom Audience

With the new Facebook custom ad structure on the Power Editor, you can upload your entire list to Facebook and have a campaign specifically targeted to your email list. It’s a great way to reach out to the audience that is active on Facebook, but not on your list.

7. Ask Customers to Update Their Email Information

Asking customers to update their email information gives the customer an opportunity to enter a new email address if it’s has changed, customize email settings, and sign up for mobile or social media updates, if it turns out that’s how she prefers to engage.

If you like this, you may also like:

1.  How to build a solid email list 

2. Tips to increase user activation rate

3. 9 Ways To Optimize Your Website

Impact of Color on Consumer Buying

There are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. Color plays a significant role in triggering emotions in people. Hence, when marketing a new product it is crucial to consider that visual appearance and color above other factors such as sound, smell and texture.

Market researchers argue that color affects purchasing habits. Impulse buyers respond best to red-orange, black and royal blue. Shoppers, who plan and stick to budgets respond best to pink, light blue and navy.Traditionalists respond to pastels – pink, rose, sky blue. But to check accurate color effects and perception of consumers is difficult as there are many parameters such as culture, gender, age, socioeconomic class, and religion etc. Importantly, cultures differ in their artistic expressions as colors represent different meanings and aesthetic appeals in different cultures.

Impact of Color on Consumer Buying

Research the Market

Market research and testing is of vital importance. If you are serious about maximizing your profits, research your target market’s color responses. Design several versions of the site, and test those designs on the target market. Also, solicit feedback and make changes if needed. Your aim is to use colors to build a website with which your target market relates.

Watch the Top Retailers

Top online retailers spend millions on color research so you don’t have to. Watch the top selling retailers to see any emerging trends.

Use Safe Colors

Unless you’re dealing with an already strong brand, stick with safe colors. Trying to develop a new brand around colors that don’t traditionally work in selling isn’t the best idea. So you see color has a much broader impact than one might believe on the ability to sell your product. Keep with the marketers mind and remember to continually test everything. A simple change in color of ‘Buy Now’ button on an online e-commerce can affect drastically.

If you like this, you may also like:

1. Online selling: How to price your products 

2. 5 Ways to Increase Online Sales

3. Facebook Ads Optimization

Tips to increase user activation rate

One of the reasons why every start-up founder actually started their business in the first place is: how to make people really use your product. Not just sign in. Not just try it once, or open a mail, or invite a friend or follow any news you share, but actually do what your product was built for. This has a lot to do with your product itself but a lot can also be done without changing your product if you craft and broadcast better messages to your users, letting them know the core value of what you’ve built.

Tips to increase user activation rate

Automated welcome emails

A simple check-in message increases activation rate to more than 25%. The quicker you can reach someone after signup, higher is the likelihood of being able to have them in the “product frame of mind”.

Start Tracking

Set up proper analytics. Using Analytics tools to track the actions users are taking in your product can prove to be a great help to increase activation.

Training sessions

Creating a first-time-user onboarding tutorial can significantly improve your activation rate.  Your product can be complex and there are a multitude of ways to successfully use it.  People may find your product difficult to use for the first time. Providing them training sessions will also let them understand your product and use it the way it is meant to be used.

Let people know why they should use it

We need to show them why they should use each feature and what are the benefits they are missing out without these features – this would take your activation to the next level. Publishing short pages with your success stories for your clients to showcase why they are using your features and how it has benefited them. This will act as a catalyst in increasing the activation rate.

Make Things Simple

  • Cut down the number of steps users have to take.
  • Clarify language-Language should be clear, action-oriented, and concise.
  • Improve site performance- Load time, scrolling, and page performance all matter, both for SEO and for users.

Lifecycle emails

Lifecycle emails that introduce new features to a user – especially if you can base them on actions a customer has already taken in your app – are huge for improving your activation rates.

Track multiple steps in your activation funnel

If you don’t have a clear idea of what actions should constitute an active user, take a look at your best or most profitable customers. Focus on: What actions did they take after signing up? What actions did they take before becoming a valuable customer? These are the actions that you’ll want to encourage other users to take.

Amazing Support

Support is an extension of sales. Good support is huge for improving activation and building customer goodwill. One useful trick is to tag users who’ve signed up in the last 30 days and make sure they receive priority support. Not only does it lead to a great customer experience, but it allows you to learn common problems customers run into during their first 30 days. Then, you can write documentation that addresses such common problems.

If you like this, you may also like:

1. Top 3 fundamentals of creating an Online store 

2. Social Proof: The new age validation

3. Bringing online and offline commerce closer 

Ways to Improve Social Media Shares of your Content

Content marketing combines the creation of valuable content with social media marketing and search engine optimization. It helps companies to drive in new prospects, new leads, to establish their own credibility in their respective industries and stay top in the minds with existing and potential customers. Social media plays an important role in content marketing as one of the key distribution vehicles for content sharing and engaging thereby increasing brand awareness, sales promotion and building long term and lasting relations between brands and customers’ bases.

Ways to Improve Social Media Shares of your Content

Choose Topics People Care About

Not all topics are created equal, so you need to develop a sense for what your topics your audience really cares about. Some ways to do that include looking at search keyword volumes , asking sales what customers always ask about, or seeing what consistently gets shared and commented on on your blog, competitor’s blogs and in social media in general

Make Posts More “Skimmable”

Many industry influencers stay top of mind with their social media followers by curating valuable, unique or interesting content. They often don’t read whole posts before they share. If your post is not designed in a way that makes it easy to quickly grasp the key points, they won’t bother to skim it or share it.

Use Photos and Graphics

Photos have a very important element for increasing social shares. Posts that include photos get over 80 percent more click-through, bringing users to your website. Photos also expand your audience, as they receive 53 percent more likes and over 100 percent more comments than text-only updates. The visual elements are critical to getting attention for your post in social media, to communicating the key message, and often can make or break the social sharing of a post.

Build Your Social Foundation

In order to maximize sharing of your content, it helps if you have a large set of followers on one or more social platforms that make sense for your brand. Each real (not paid for) connection, follower or fan can have 10′s, 100′s, 1000′s, 100,000′s of followers themselves. With great content optimized for sharing, you can potentially reap 100′s of shares of your content from your own social base and their connections.

Link, Quote or Interview Experts

Linking to a high-quality resource, quoting an influencer in your niche or even interviewing other bloggers and experts are ways to increase your credibility and your social media mentions. Those you mention in your blog posts are likely to share with their own networks. Quote experts or fellow bloggers in a post, and they will likely share it on all of their social networks. It’s a good way to reach new audiences.

Improve SEO

Take keywords into account and apply the search engine tips to improve your reachability of your post. If the post reach is high, then the chances of the post getting shared is higher.

Connect with Current Events or Memes

Connecting topics that your readers care about with current events is a great way to create a relevant and interesting post. People love to share a new angle on a current topic or a creative addition to recent Meme.

 

New Feature: Region Based Shipping

SellMojo has now introduced region-based shipping option where you can charge the shipping fee based on the region where your customer wants to get the order delivered. Now SellMojo provides a variety of ways for you to provide shipping to your customers, including flat rates, free shipping, and region-based as well.Customer’s shipping charge will be calculated on the basis of the locations and price you choose.

Region-Based Shipping

Where will it appear?

The Region-based Shipping can be enabled in the ‘Shipping Settings’ category of the ‘Settings’ tab. Here, you can select the desired shipping method that you would like to use.

Region-Based Shipping

The Shipping cost will be visible to the customer in the ‘Shipping Method’ category during Checkout.

Region-Based-Shipping-Store-ViewHow will it benefit me?

This will let store owners to choose the optimum shipping method and deliver the products to their customers.

Is this feature useful to you to for your online business? We would definitely love to know your feedback and opinions on this. Feel free to drop in your comments below.

Happy selling!

 

New Feature: Now SellMojo Supports More Than 20 Global Currencies

Its over a year now, we have noticed that SellMojo is growing internationally. To facilitate merchants all over the world, SellMojo now supports over 20 currencies. Merchants can now sell their products in their native currency on our platform with over 20 currencies to choose from. They can now select their choice of currency to accept payments on their online store.

SellMojo Now Supports Over 20 Global Currencies

Where will it appear?

The fee for Cash on Delivery can be specified in the ‘General Settings’ category of the ‘Settings’ tab. Here, you can select the desired currency that you would like to use for payment.

Where Currency Options Appear

How will it benefit me?

This will let store owners from all over the world grow their business globally. Merchants can select the currency in which they want to enable their transactions.

Is this feature useful to you to for your online business? We would definitely love to know your feedback and opinions on this. Feel free to drop in your comments below.

Happy selling!

9 Ways To Optimize Your Website

An important aspect of Search Engine Optimization is making it easy for both users and search engines to reach you. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible.

What Search Engines Are Looking For

Search engines look for websites and content that is the most relevant to what the user is looking for. Following are the points considered:

  • Content
  • Performance
  • Authority
  • User Experience

What Search Engines Are NOT Looking For

Search engines only have a certain amount of data storage. Items the search engines do not want are:

  • Keyword Stuffing.
  • Purchased Links
  • Poor User Experience

9 Ways to Optimize Your Website

Verify Your Business

One easy way to find out if your business is listed anyplace online is to search for your brand name. Include the city or locale you are supposed to be listed in. If you are not listed, take action. Google pulls the data from some of the larger business aggregators and attempts to match it up correctly. However, that data could be wrong. If that’s the case, it would be important for the owner to take corrective measures. Hence, it’s important to verify your business information in local search results.

Select Categories

When registering, assign your business to the listed categories that best describe it. You can add up to five categories. Once you start typing, Google Places will display related categories. Add as much information as possible.

Select Common-Sense Keywords

What it comes down to is this: Who is going to look for your products or services and what keywords are they going to type into the search engine? Do not over-think it. If you run a bakery, your keywords will be obvious search words, like cakes, cookies, desserts, baked goods, sweets and so on. If your business has a geographic base, your keywords also will include your area.

Use Keywords as Tags

Enter any word and phrases related to your topic, separating each word or phrase with a comma. Get creative, thinking about all the angles that might draw someone to your business. Using your keywords as tags will boost your online visibility. When done correctly, tags can be an extremely effective in improving the user experience.

Determine Your Primary and Secondary Keywords

Choose keywords for which your website has a shot at becoming one of the top results for that search. To maximize the traffic that comes to your blog via search engines, focus on optimizating each of your blog posts for just one or two keyword phrases.  Too many keyword phrases dilutes the content of your post for readers and can look like spam to both readers and search engines.

Hyperlink Keywords in Your Website Content

Search engine optimzation experts believe that search engines like Google place more weight on linked text than unlinked text when ranking search engine results.  Therefore, it’s a good idea to include your keywords in or next to the links within your blog posts when it’s relevant to do so.

Optimize for Multi-Channels

Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms. Hence, you should also be thinking about multi-channel optimization. These multi-channel platforms include:

  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Offline, such as radio and TV ads

Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you’re optimizing for.

Optimizing for Different Types of Results

In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Create rich media content like video, as it is easier to get a video to rank on the first page than it is to get a plain text page to rank. Optimize your non-text content so search engines can see it.

Focus on Your Meta Data Too

Your content on your site should have title tags and meta descriptions. Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Your meta description should be unique and also speak to that specific page. Duplicate meta descriptions from page to page will not get you anywhere.

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1. Benefits of Tracking People with Analytics

2. Tips to Improve Blog Writing

3. 9 ways to boost your Facebook reach

Tips to Improve Blog Writing

Fully engaged readers are more likely to remember your blog posts. They will get real benefits – they’ll learn something new, solve a problem, or feel inspired. And when this happens, readers will keep coming back again and again – and they’ll tell their friends about your blog.

Tips to improve Blog Writing

Here are some tips which might help you:

Do Research Before Writing

Every topic you cover must be researched thoroughly. This will improve the quality of your content and ensure that the arguments you put forward are strong. Research before writing will also stop unnecessary off-topic information while you are writing.

Cite Sources

If you cite the sources that helped shape your view, your credibility will be higher, and your points will carry more weight. Doing this will also avoid many plagiarism issues and may also help you to connect with the people you cited.

Use keywords in your blog post

One of the best ways to incorporate keywords into your blog posts is to use them in your blog post titles. Also, use your keywords multiple times in your blog post without keyword stuffing. For best results, try using your keywords within the first 200 characters of your blog post, several times throughout your post, and near the end of the post.

Focus on using just one or two keyword in each blog post

To maximize the traffic that comes to your blog via search engines, focus on optimizing each of your blog posts for just one or two keywords. Too many keywords dilute the content of your post for readers and may look like spam to both readers and search engines.

Use Numbers

Using numbers, especially in lists, helps your reader engage with your content. Numbers let readers know how far through the post they are, and it also gives them an ease to refer the points in the comments like if they want to say “I really like point number 8”. Numbers are a great way to strengthen your claims.

Proofread Your Articles

Everyone makes errors when writing. An article that is full of errors is evidence of an article that was rushed and not proofread. Always read over the article thoroughly and correct any mistakes that you made. Proofread the article again, and if you find any more errors, correct them and proofread again. This process may seem repetitive and boring, however it will ensure that the quality of your content remains high.

Remove the Filler

Do not fall into the trap of believing that longer articles are always better. There is no point saying something in one thousand words if it can be said in three hundred. When you want to say something meaningful, be concise and get straight to the point. Keep this in mind during the proofreading stage and remove any parts that could be considered filler. This will tighten your article and make it easier to read.

Use Proper Tags

Tags are the words and phrases that show search engines what your content is about so they are properly ranked. To ensure you effectively reach your target audience, use these tags in the heading, as well as some of your subheadings. In addition, these same tags should be used in your description and your images. Proper placement of the tags will attract the attention of the search engines and ensure your site ranks well to attract more readers.

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2. Creating Effective Content

3. 9 ways to boost your Facebook reach