year-review

SellMojo turns One

Exactly a year ago we shared SellMojo with the world and ever since we have been overwhelmed by the response that we have received. We set out with a vision to simplify ecommerce and empower everyone to start their businesses online. With this sole aim we have come a long way. We are happy to have had the opportunity to power more than 700 merchants in achieving their dreams.

Some statistics from the year gone by:

  • Total Number of published products: 21,000+
  • Total value of published products: 5,03,00,000+
  • Total worth of Sales powered by SellMojo: 89,93,000+
  • Total digital impressions created across all merchants: 26 Million +

Your support, feedback and encouragement drives us to innovate and make selling simpler for you.

We have shared some more interesting trivia about the year gone by here – http://sellmojo.com/yir

Note to the editor: 

SellMojo is a unique social commerce platform, offering businesses the opportunity to sell to their customers with fun, accessibility, and ease within Facebook and on the web. SellMojo combines the best parts of an online store platform with a social shopping experience.

SellMojo provides an application that enables brands and merchants with a way to create their own storefronts where Facebook’s 1 billion users can discover products and shop without ever leaving the social network. As brands look to social media for new ways to build their identity, SellMojo helps you monetize your Facebook presence and turn “fans” into valuable customers.

Link to High Resolution Logo Assets

Bringing online and offline commerce closer

At SellMojo, we believe in simplifying commerce. To do this we have been building a system that will eventually integrate offline and online commerce and make it easy for a merchant to sell on multiple channels from a single inventory management system. In the coming weeks we will be launching 2 features that will enable a merchant to bring online and offline sales closer.

Today we are happy to share an example of how the merchants we power are getting incredibly creative at selling their products!

Roti Kapda Makaan is a space where design, innovation, functionality and affordability come together. RKM is a platform for design and events.. an easy ambiance where you can shop for cool gifts, have a cup of coffee and simply be inspired!

In the December – January issue of the Sommelier Magazine you can see a listing for a lovely wine chiller! Please see the image below

IMG-20140129-WA0000

By putting a customised product short link in the description, people can just enter that link, actually reach a page where they will find the 3 in 1 Wine chiller and they can just buy it from that page! Dont believe us, check it out – > http://go.sellmojo.com/125oQl9

SellMojo is a unique social commerce platform, offering businesses the opportunity to sell to their customers with fun, accessibility, and ease within Facebook. SellMojo combines the best parts of an online store platform with a social shopping experience and helps you set up a Facebook Store.

In the news: SellMojo gets mentioned on the Huffington Post

huffpo

We speak to Sébastien Chatelier about how”Selling on Facebook is to think differently”

At SellMojo we now power over 700 merchants. From the small business run out of home to the SME’s which employ a few people to multi-nationals corporations. We have been enabling merchants to make their commerce social and enable transaction across various platforms; their website and their facebook page.

With larger MNC’s who have invested considerable amounts in building a community around their brand on Facebook, we provide them opportunity to also introduce their products to their fans, right where the community hangs-out – on Facebook. These brands can track which products are popular, which colour/variant works well with the community and take actions based on these insights. We have also powered a few of these brands to enable the purchasing process right here through the Facebook page.

We give marketing manager insights which are deeper than like and reach of their Facebook community! If you are a marketing manager – write to us

You can read the original interview in French here - SellMojo mentioned on Huffington Post

You can read the English version of the article hereSellMojo mentioned on Huffington Post (English)

 

Are you marketing on Instagram?

Instagram launched in October of 2010. Two months later, its community was already 1 Million strong. The usage and spread of Instagram has been on the rise ever since.

Over 60% of the Instagram community is located outside of the United States. Currently there are 150 Million Monthly Active Users and the numbers keep growing everyday. On an average approximately 16 Billion Photos are shared on a daily basis and this platform sees 1.2 Billion Likes and 55 Million Photos shared every day. Since the numbers are in millions and billions the potential of reaching out on Instagram as a social platform to reach out to your customers cannot be ignored.

Big brands swear by Instagram to visually lure their users right from Oreo to Nike. The 3 most popular brands being Nike, Starbucks and NBA with Nike having over 19 million posts with #Nike hashtag. 

instagram

Here are a few tips to Instagram to your users better.

1. Use hashtags to share content

Hashtags (#) are the best way to find other Instagrammers who are talking about a specific topic, brand or startup. Follow the conversations and develop unique ways to engage. Also, don’t underestimate the power of creating your company’s own unique hashtags when you post images of your products and services.

For instance, We have created our own unique hashtag #SellMojoproductoftheday to promote the products of our SellMojo stores.

Posts with many relevant tags have the highest effectiveness. Encourage customers to use the same hashtags when they share brand related images. Hashtags can help businesses by making it easy for people to find images related to the brand, improve content reach and engagement, and make Instagram content go viral.

2. Create a story through images

The best way to get customers to remember your brand is to create a deep emotional connection. Businesses can post images of existing products and services, share event pictures, and take customers behind the scenes of product launches. Creating a compelling story gives customers a glimpse inside the world of your brand — creating higher intrigue and interest. What is even better is that you can use one of the Instagram filters to give your image that exact feel and get that instant connect with Instagrammers.

For instance, Oreo’s Instagram profile creates and shares images that a lot of creative Oreo fans make and this makes their brand highly interactive.

3. Timing is what matters

Select the best times for posting and sharing. That is when you can get the most amount of comments and likes on your photos. The most popular time to post a photo is either on Wednesday or Thursday during from noon to evening.  Furthermore statisitcs show that a photo is the most active during the first 3 hours. Almost 40% of all comments happen within the first hour, the other 60% of all comments on a photo happen within the first 3 hours.

4. Create and share videos

Instagram being a visual medium is all about images and videos. With the introduction of videos in the recent times you can capture moments on Instagram with videos which would let you be more vivid, artistic and creative with your images. Allowing you to share 15 second long videos sharing videos on Instagram makes sharing videos effortless.

5. Get everyone involved

Getting followers on Instagram will only be possible when you can get people talking about it and interacting with your brand. The best way to do this would be to start from the employees of your company or organization. Employees are an important asset for a business when it comes to social media. The best way to create legitimate Instagram activity is to encourage your employees to be part of the conversation. Encourage employees to follow your brand, like and post images, and to comment on them. A constant employee involvement can give customers a closer look at your company culture and create a community for everyone to share ideas.

Take away tip:

20% of all users Instagram are also on Facebook. You just need to connect two accounts and your Facebook friends will see it and they can start following you on Instagram. Usually 3-5% of your Facebook friends will start following you on Instagram. You can start to post a status update on Facebook asking people to follow you on Instagram and it could increase that number to 5-7%.

You can also see our Instagram profile here!

SellMojo is a unique social commerce platform, offering businesses the opportunity to sell to their customers with fun, accessibility, and ease within Facebook. SellMojo combines the best parts of an online store platform with a social shopping experience and helps you set up a Facebook Store.

Open your sellmojo store

10 ways to maximize ROI from your Facebook page

Facebook continues to be the best platform for your business despite the changes in the news feed algorithm and new restrictions that have been imposed. Here are the reasons why your Facebook page should be on the top of your marketing efforts.

Reasons to run your Facebook page

1. Increased exposure to potential customers

1.19 billion users. And these are a lot of users!

If your business can’t find new customers on Facebook or isn’t fit for Facebook, maybe you should rethink your plan of action.

2. Gather more leads

Just having people like your page isn’t enough to provide yourself with a long-term, sustainable business. Sure you can make a good living short-term off just using your Facebook page.

If you haven’t made a connection with your followers outside of Facebook, then you’ll be in trouble.

That’s why smart businesses gather leads in the form of email addresses — so they can contact their community outside of Facebook.

Most do this through contests, giveaways & newsletters — and it’s a proven system.

But you also need to ensure the fact that you use your leads to optimum use, probably generate an emailing list.

Email them consistently once or twice a week with helpful information that also leads them to your website — where they hopefully will become customers.

3. Cutting down on your marketing costs

Starting and running your Facebook page costs precisely NOTHING. Yes, you heard it right.

Imagine, being able to reach to so many people and that too for absolutely FREE!

4. Catering to your Target audience

Just because there are 1.19 billion Facebook users, it doesn’t mean they all want to Like your page.

In fact, I wouldn’t want all of them to Like my page — because only a small percentage of them would actually engage with your posts. This is where Facebook Ads optimization comes into the picture

5. Using Facebook insights

The new Facebook page insights are easy to understand — even for non-technical people. And they provide great information for business owners.

Taking a quick look at the insights of your page, I see:

  • How many page Likes you have
  • The Reach of your posts & page
  • Engagement of the page
  • Post Performance and a lot of other factors that come into the picture

6. Building Brand Loyalty

Besides being a place to build a customer base & sell products, a Facebook business page can do wonders for helping you build brand loyalty.

If you are able to consistently provide valuable & entertaining content, your followers will stay loyal — even when you make mistakes.

These days, people look online to find businesses to buy from — and they predominately search social media.

7.  Increasing your Web traffic

Smart Facebook page owners drive traffic to their website or blog from their Facebook page.

The great thing about linked post is Facebook now generates a full-width thumbnail image if your website makes one available.

Because they draw more attention and images take precedence over text, these wider images are more likely to get clicked.

8. Boosting your SEO 

Earlier SEO and social media were different and non interfering, but with the changing dynamics your Social Media presence drastically does affect your SEO.

To boost your SEO you can really strengthen your Social Media presence in quite a few ways.

What is completely true is that the more ways people can find you the better!

9. Being Mobile ready

Users access websites and pages on devices more than ever. And many of them ONLY through their mobile devices. If your followers see being active and responsive they are much more likely to do business with you than a company with no Facebook presence and an ill managed Facebook page.

10.  Tracking and following your competition

An interesting new feature on Facebook pages lets businesses spy on competitors. 

Facebook makes suggestions based on competition in my area in my same (or a similar) niche. You can choose those pages by clicking “Watch Page” or search for pages in the search box.

If you look at the Pages to Watch & see a page has exploded & gained lots of new Likes, you can visit that page to see what they’re doing right.

Perhaps a post had huge success & you can copy what they are doing on your page to gain more Likes.

Facebook lets you select more than 5 if you want. Now this doesn’t mean you can see every move they make but you certainly can see their sales or results from their ads — but it’s a great way to see how others in your area & niche are growing on Facebook.

SellMojo is a unique social commerce platform, offering businesses the opportunity to sell to their customers with fun, accessibility, and ease within Facebook. SellMojo combines the best parts of an online store platform with a social shopping experience and helps you set up a Facebook Store.

Open your sellmojo store

10 Social Media Predictions for 2014

The year 2013 has been an eventful year in terms of Social Media marketing! Right from introduction of hashtags on Facebook and timelines on Twitter, the year has seen social networks take the best from other networks.

This keeps us upbeat about the year that is to come in terms of development and new trends on Social Media for 2014.

Social Media Predictions

Here are a few of our predictions that we hope are brought into reality!

#1 Hashtag based campaigns

Since almost all major social networking sites such as Twitter, Facebook and Pinterest use hashtag to aggregate their content, campaigning on Social Media will get a whole new meaning. Earlier social connect icons would appear at the bottom of the a web address, but now hashtags will rule the roost.

Also it makes more sense to develop a unique hashtag for a campaign or brand conversations & use the tag instead of social connections, scooping up conversations wherever they take place.

#2 Mobile friendly sites and responsive web design will be the norm

Responsive Web design to capture mobile traffic! We’re now living in a world where 48% of Facebook’s daily users only access it on mobile phones.

While mobile app development used to be an unattainable investment for many small businesses, responsive Web design (Web design that resizes content to fit device screen size) is an easy & affordable way for small businesses to make sure they are capturing mobile & tablet traffic.

#3 Content will be short lived

Content will be short lived and will vanish comparatively faster. The reason for this being so popular is that it brings back fun & spontaneity that was earlier lost in the archivable online space. Ofcourse, everything will continue to be archivable. Creating effective content will however continue to be top priority.

#4 Search will get more social

Social media influences search rankings, so the more social presence you have across these platforms, the higher the chances you have of being ranked.

As social networks play a more important role in sending signals to search engines, search engine optimization & social media are becoming more & more linked.

In 2014, search needs to become more integrated, understand each other better & optimize to maximize our results.

#5 Location based campaigns will gain popularity

Facebook and Twitter will be using Fans locations using third party apps to provide better

With over 50% of all Internet browsing now happening on a mobile device, the next wave in social media marketing will be harnessing the power of location-based technologies.

Understanding customers’ location patterns will help companies better predict the behavior of their users, thus a chance to market to them in the right place at the right time and localize their marketing.

#6 Social media content will find you as you browse

From the beginning, social networks have been segregated from Google search engine. The treasure trove of content on Facebook or Twitter, for instance, doesn’t generally show up on Google.

The competing interests of different networks sends this content inside the boxes, but a number of tools offer creative ways to bridge the gulf.

#7 Quality of the business to consumer communication will improve

Everyone (marketers as well as sellers) have begun to understand the potential of real-time communication online, but marketing strategies will evolve from a broadcast model (sharing internal content) to a more conversational one.

With focus on interactivity, more companies & tools will be built to use conversations to engage customers & users on social networks.

#8 Micro-video and specialty sites will boom

we saw the rise of visual content with the increased use of Pinterest, VIne & Instagram. 2014 will shine a spotlight on video marketing. Images have consistently seen a higher level of engagement on Facebook, but with changes to Facebook’s news feed algorithm, images won’t be the only driving factor contributing to increased page views.

For instance, Vine didn’t exist 9 months ago but is now booming and how!

#9 Brands will get braver, Content marketing will have a whole new meaning!

The lines between PR, advertising and marketing will blur and picture will take a whole new meaning. People will continue to use Facebook even if they threaten to delete their accounts or think of abandoning it.  Informative, engageable and shareable content will be the key driving factor.

As far as brands are concerned, Content will always be the king, no matter which year you are in & to break through the noise & reach good engagement brands will become more daring. But to reach the right level of engagement, brands will have to experiment and most importantly INTERACT and reach out.

#10 Your opinion will matter

This is why we have kept the last point for you. Drop in your comments below for the one point you think we missed out or hasn’t been included and would like to see and know how Social Media is going to revolve around you in 2014!

SellMojo is a unique social commerce platform, offering businesses the opportunity to sell to their customers with fun, accessibility, and ease within Facebook. SellMojo combines the best parts of an online store platform with a social shopping experience and helps you set up a Facebook Store.

Open your sellmojo store

7 ways to blow your Facebook page’s SEO off the roof

More and more online users are increasing the emphasis on their social pages than their website. This is great from a customer service and interaction point of view.

Earlier the whole SEO exercise would be to put the right mix of keyword-laden text, reciprocal links, and clever use of heading text, a crafty SEO expert could push a website up in the rankings. But now the focus is on your Facebook page, and you still need to get your brand or business in the top of the rankings.

So if you want your Facebook page to rank higher in the SERPs (Social Engine results pages), here are a few tips that you can make use of to the fullest.

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#1 Publicize your brand or business name

The names of your Facebook page, custom URL, and custom tabs are of utmost importance. Search engines see these titles in Heading 1, which means they’re heavily ranked by search engines. Craft the title of your page, tabs, and URL carefully, making sure they contain the name of your brand or business.

If you’re the proud owner of Reena’s boutique, but instead opt for “Fashion trendz,” Reena’s Boutique isn’t going to rank highly on the SERPs. Your brand or business name is how you’re known and how you’re found, so be consistent when labeling your page, URL, and tabs. And once you’ve named your page or picked your vanity URL, commit to it.

E.g. Our custom url states our brandname - https://www.facebook.com/SellMojo

#2  Get links from multiple sources

As is the case with traditional SEO, getting links to your Facebook page and custom tabs is extremely beneficial. Links are like recommendations. If one friend recommends you eat at a certain restaurant, you’ll consider it. If a number of your friends echo that recommendation, you’ll be convinced.

If Google sees that your tabs and pages are being linked to by numerous sources, both on and off of Facebook, then your page and tabs must be important. But search engines also take into consideration where the links are coming from. A link to a custom tab on your business page will be weighted much more heavily if it’s from a popular, recognized source.

You can include links to your Facebook page on your website header and footer to direct traffic.

#3 Get the most out of the wall and custom tab content

More of your Facebook page is indexed by search engines than you may realize. For instance, your wall posts are indexed. But since wall posts lose their relevancy in time, they aren’t given much weight. Still, using your target words and phrases in your wall posts isn’t a bad idea.

Your new custom tabs you painstakingly created? Relax, those are indexed too. And given quite a bit more weight than wall posts. Remember, well-earned Likes are a significant ranking factor in any SERP, and building Likes is one of the easiest and strongest things you can do for ranking Facebook content.

#4 Don’t hide from Search Engines

Google doesn’t “Like” your page. It’s a non-fan. So if you’ve got some key content on your custom tabs hidden behind a fan gate, Google can’t see it. And if Google can’t see it, it can’t be indexed.

While you may be inclined to build these gates to create a buzz about your page and drive up your fan count, carefully consider whether or not you want your content gated, because it could be hidden from search engines.

#5 Put SEO text in the right place

It may seem like common sense, but search engines can’t parse images, which means they can’t tell if there’s text inside an image. So don’t put your SEO-rich text within an image that you add to a new custom welcome tab. It can’t be indexed there. Instead, put that text on the About and Info tabs.

But remember that Facebook is a place for social connection and interaction, so don’t go overboard with SEO-rich text. Material that isn’t social won’t hold your fans’ attention, and can even cause abandonment.

#6 Optimize your multimedia

Videos are the easiest form of multimedia to optimize because the titles are heavily weighted. So make sure you’re giving your videos good titles, both on Facebook and on sites like YouTube and Vimeo. Similarly, the images and logos you use on Facebook can be optimized by naming the files accordingly.

#7 Manage and run your page well

Being a good community manager is just as important as an SEO campaign. The popular Facebook pages have high engagement because those pages embrace the ideology of Facebook: they’re interactive, engaging, and usable pages. Facebook, at its core, is about connecting with people, so don’t sacrifice the interactivity of your page for the sake of SEO.

Feel free to drop your comments and replies below!

Make these 5 changes and watch your Sales go through the roof

Here are a few ways that can help you boost your sales with Facebook. If you want more sales, more lead traffic, more foot traffic and more leads; the pointers below are sure to help you!

sellmojo-graph

#1 Engaging your users 

The goal when posting to your page should be catching the attention of your followers & getting them to engage with your posts. Creating interest among your page viewers is after all the measure of success of your Facebook page. When you want to market your products you should first give interesting content to your page visitors. Remember that people don’t like to be sold to every waking minute of the day. You can include interesting posts, run contests or ask questions.

#2 If you have it, then flaunt it

If you have products and services that are worth showing off, then why not.  The power of suggestion is very strong on Facebook — especially with images that ignite the senses & passions of people. This might just convert your page visitors to your customers and push them an extra bit to buy your product. Appeal to your fans senses by showing them high quality photos and videos.

#3 Get more likes 

Getting more likes on your page is important to get the visibility on any social platform. Since numbers do matter, SellMojo has a like-gating feature that helps you increase your store likes each time a new visitor visits your page. It is also necessary to get the right likes from genuine fans!

#4 Run Contests

Contests are huge eye-catchers, especially if you are a small or local business. People love winning stuff and they love it all the more when they can win and redeem it locally and immediately. Since Facebook has updates its contest policies, running a contest has become all the more easier. Or you can simply put up a text update and your contest is set!

#5 Be Reachable

Make sure you are reachable in some ways to your users. It is important to keep all the
communication channels open so that they know they have a way to reach out to you or contact you. There are 2 ways to get in touch:
1. Facebook messages
2. Phone calls
And both these channels are really helpful to gauge what your potential customer is thinking.

Please feel free to drop your thoughts and comments below for us as well as other readers!

SellMojo is a unique social commerce platform, offering businesses the opportunity to sell to their customers with fun, accessibility, and ease within Facebook. SellMojo combines the best parts of an online store platform with a social shopping experience and helps you set up a Facebook Store

Open your sellmojo store

SellMojo Special Upgrade Offer

Christmas is round the corner and at SellMojo we like doing all things Christmassy! We are bringing you a fabulous offer which lets you save Rs 6000/-

For the Month of December, if you upgrade to an Annual Starter plan, instead of paying Rs 24000/- you can upgrade for only Rs 18,000/- Thats a whooping 25% Discount!

SM offer

Bonus - 0% Transaction fee + Free payment gateway

All stores that upgrade to the Annual Starter plan during this period can avail the Payment Gateway for free. This means that you can enable online transactions without paying a single penny to the payment gateway as a setup fee. What’s more, the 3% transaction fee that the payment gateway usually charges will also be waived off up to 31st March, 2014, for all merchants who sign up on the 12th and 13th of December only!
This means if your customer makes an online payment of Rs 10000/- the complete amount is sent to you, no transaction fee is deducted!!

Use the discount coupon: DEC25

Click here to upgrade!